Local-Media

SMALL BUSINESS ADVISORY SERVICES

In-Demand Guidance Small Business Owners Need and Can't Get From Anyone...

But You!      The Next Logical Step for Your Media Company

"To Be Successful, Find a Need and Fill It" - Ruth Stafford Peale

A real business need exists in EVERY local market. A need your media company can leverage. When you possess a solution for this need, it not only benefits your advertising clients, but it also provides a Market Dominating Position for your company that your competitors simply can't match.


How do we know? We've been filling that need with an effective, solution that's proven itself consistent for the past twelve years.


So, why would we bring this to you?


Because even with 1,250 Profit Advisors in 47 countries around the world, we have only scratched the surface... and the more business owners that can get the help they need, well, the better it is for everyone.


So, what is the need?

SCORE, US Bank research, and our own experience sees 50% of all new US small-to-medium size business never make it past 5-years. That's 16.6 million failures. Of those, 82% are due to cashflow issues. These businesses don't have to fail because cashflow issues are entirely solvable - 100%.


Therefore, what business owners need more than anything else is proven and easy to execute profit growth guidance that's affordable. And THAT is exactly what we offer. It's what we call Profit Growth Advisory Services for Small Business.


With all due respect, most small-to-medium size business (SMB) owners have little knowledge of exactly how to grow their business consistently, predictably, and profitably. They need experienced professional guidance. And they need it now... not next month or next year. Since that type of guidance has mostly been a perk for Fortune 500 CEOs, most SMB owners don't know it's even available to them - much less affordable.

Advertising Can't Do It Alone

All the advertising in the world won't help if the business owner is doing it wrong... and 97% of them are doing it all wrong.


As you already know, advertising is a tactic. While there's certainly nothing wrong with that, small business owners have no strategy to profitably leverage this tactic across all their marketing. They need their tactics working together to improve their effectiveness, efficiency, their business growth, and above all, their profit growth. Tactics working together form a strategy.


What compounds this issue for owners is what they don't know. And, what they don't know is hurting them most. You see, the vast majority of SMB owners didn't get into business because they are MBAs or marketing gurus. So, it's not their fault.

And within their inner-most circle of professional advisors they have no one with the expertise, a proven plan, or the deliverables to direct them in how to grow a profitable business. Our experience tells us most owners believe that whatever results they get from any tactic they try is about the best it's going to get. It generally comes down to a matter of if they can afford to keep guessing.


This is the perfect opportunity for your team to take the lead in your market with a proven process that's turnkey for you and includes all the necessary tools branded to your media company. It'll look like YOU spent ten-years and $4 million to quickly and easily provide the step-by-step guidance to profit growth that's customized for small business owners based on their individual situation. It's a real need that's growing and projected to continue to grow over the next fifteen years. Can you say "market disruptor"?


Your media company is perfectly suited to provide a solution to which most business owners believe there is no solution. Our proven strategy begins with fixing the client's advertising and moving further into the client's business with each step documented to show the client how much more revenue and profit can be made without increasing their workload, devoting more time, or more dollars.

#1 Reason Small Businesses Fail

82% of small business failure is due to insufficient cash flow*

82%

Most business owners didn't go into business because they are exceptionally knowledgeable about operating a business. Typically it's succession, a career opportunity, or just an interest.


Most have no special training in how to organize, manage, and grow a profitable business. They typically tackle business issues in a "trial & error" fashion or they mirror what they see others doing (whether it's effective or not).


Many rely on their CPA to help with cashflow - but this is done primarily through cost-cutting, not revenue growth. And profitability? Well, that's not even on the radar because most owners judge their success in terms of revenue, not profit.

To add to the problem, most SMB owners think in linear terms, meaning: they think the only way to grow is to make another sale... and another... and another. That logic alone prevents them from ever scaling their business. They don't think in terms of compounding, or exponential growth. But, this is not their fault either. They've never been shown any other options.


When your client buys your traditional platform, your digital assets, a 'push-down' or 'takeover' of your website, maybe your email database, some mobile targeting & re-targeting, throw in some pre-roll impressions, addressable OTT, & programmatic buying, they believe they're getting an integrated campaign that covers "everyone". They don't understand that "everyone" is likely not their market.


When your team has finally sold the client everything you have, the owner is typically overwhelmed (and maybe broke). They can't track results. They can't tie sales back to their CRM, much less their marketing. Most don't understand that a 10% discount can require as much as a 50% increase in sales just to get back to their original profit margin. As well, for most of their marketing, they don't know if they made a profit, lost money, or broke even.


So, now what?


Profit Growth Advisory Services for Small Business Owners

If you don't want your SMB clients joining the 82% that go out of business and then you have to replace them, consider adding a service these small business owners need most - guidance with a proven strategy.


You'll quickly see there's an unmet need for realistic and experienced guidance. A plan that includes a timetable to implement the strategy. A plan that is customized for each individual client based on their specific situation. A plan that lays-out, step-by-step, what to do, when to do it, as well as ensure they do it in the correct order. A plan that details what to expect and the projected reward in real dollars and ROI.


Twelve years ago, we found a critical need in which no one was offering a viable solution. No one.

Watch a brief example of one of many client videos in your Resource Center to help you sell your services

100% turnkey - We brand our platform and resources to your media company

Profit Advisors are Most Valued & Trusted client advisors

Enter a new world of next level career paths

Recruiting just got a whole lot easier!


Your Profit Advisors (PA) will take your media company to a whole new level in client satisfaction, demand, and trust!


Imagine your companies command of local business when SMB owners clear their schedule to speak with your PAs.


Clients don't want to be sold, but they love to buy when they see they're no longer managing a business but actually growing an asset that can reward them well.


Your competitors will wonder what's going on when they see their share drop quarter after quarter as more & more SMB clients learn of the Advisory Services you provide that no one else can!


Whether you refer to your sales team members as 'reps', 'account executives', 'marketing consultants' or anything else, you've trained them in consultative selling.


Keep them growing with you by offering another step in their career: SMB Profit Advisor.  We'll teach them the art of effective small business consulting & coaching. They'll learn how to become a truly valuable asset to keep clients paying you every month!


Over 1,250 Profit Advisors in 47 countries worldwide


Every small business situation is solvable.


With 1,250 PAs around the world, you could say we've "been there, done that".


If you have a local situation that is truly unique, we have a resource not typically available in a local market: we can tap into our network to find actionable ideas and a  PROVEN solution to your client issue.


This is a powerful resource we're willing to bet your competitors can't match!

As mentioned earlier, SMB clients typically think in linear terms. But not just in growth: operationally and tactically as well. They make a single relatively arbitrary adjustment based on an article or heresay. Then, they spend money on it and wait to see what happens. They do this until they are either out of ideas or out of money.


We teach your reps how to think exponentially and provide PAs with methodologies that are logical, simple to learn, and yet very powerful. We've proven over the past twelve-years that when SMB owners make planned adjustments that are relatively minor to tactics most are already doing, but make those adjustments simultaneously as well as in a specific sequential order, they experience the Network Effect (compounding). This effect leads to exponential growth that is predictable, consistent, and scalable. 


We teach your Profit Advisors everything they need to know to become a more valuable asset to your media company. Our proprietary and world-class Profit Acceleration Software with its 497 million weighted algorithmic sequences analyzes client input & develops the 20-25 page step-by-step Roadmap with calendared timetable and action-plan based entirely on priorities as well as "low hanging fruit" that can be leveraged immediately. We ensure your PAs look like a PRO through every client engagement and interaction with the mindset that every client encounter should produce incremental value and profit for that client... every time!


FAILURE IS NOT AN OPTION: This isn't a "sell-it-and-forget-it" scenario for you or for us. These are long-term engagements with your clients designed to last two-to-four years or longer. We still have clients paying us since Day One, twelve years ago.


We also assign a dedicated Senior Profit Advisor to onboard, train, and support your company and your Profit Advisors in perpetuity. We'll stay with you every step of the way - every month for as long as necessary to ensure the successful implementation and continued growth of your Profit Growth Advisory Services. We get you through the learning curve and beyond showing additional ways to scale your new service so you never plateau your revenue.


In fact, we've been doing this long enough to know that about the only way to fail is to simply not try.


What if you had not one but three Market Dominating Positions (superpowers) that competitors simply couldn't match?


MDP

1


MDP

2


MDP

3

What if you could find any business a minimum of $150,000 in new topline recurring annual revenue without the need for the client to invest another dollar in their current business & you could do it in 45-mins without cutting costs or staff?

What if you could quickly and easily fix their advertising so it worked three times better than it does currently without the need for an extra dime to do it - no matter how it's working currently, the media used, or even market conditions?

What if you could show your SMB clients how to double their profit in 12-to-24 months without spending an extra dollar and you could supply them with a step-by-step roadmap of what to do, when to do it, and in the correct order?

2

Questions...

  you must ask yourself about this proven business model

If you could legitimately possess ANY one of the 3 SUPERPOWERS above...


1. How many new business prospects could we close?


2. How many current clients would ever leave us?

When your team members become Profit Advisors with SalesPRO Associates

we'll train them to do all THREE effortlessly!


Okay, so how does this all work?


Your media company already has the relationship with small business owners. They trust you and like you. Now is your opportunity to help them achieve what most have shown they can't achieve on their own... growth and prosperity in a predictable and consistent fashion that's proven and provides them with an end-game: selling their business at a higher valuation and enjoying retirement. After all, that's the goal for ALL business owners. Your goal is to help them work ON their business while they're working IN their business.


This is a natural progression to the consultative approach you've already trained your team to do every day. And it's also a natural approach to retaining your best Account Executives while enticing the best in the market to work for your media firm.


  • We supply initial and ongoing training & support - free (in perpetuity)
  • We supply the proven sales process and closing tools (currently active in 47 countries)
  • We supply all deliverables (branded to your company or the affiliate you determine)
  • You supply the relationships (SMB owners in your market)


We work with your management teams in their local markets to launch your services by introducing local business owners attending a live event just for the purpose of signing up. In a "one-to-many" setting, the low-hanging-fruit with regard to need make themselves apparent in quickly getting your new services off the ground and generating additional income for your media company!


Our program for media companies leverages three platforms designed to help clients grow their profits through education & directed implementation based on the clients' individual needs. Each platform is streamlined with automation and each requires increasing levels of oversight and facilitation from the Profit Advisor (PA).


The level of PA facilitation begins with basic oversight (Accountability Calls or "ACs") and can progress to weekly hands-on involvement. The Accountability Calls are just that... simple 10-20-minute phone or video calls to ensure the client is receiving weekly information, attending group training (if appropriate), and engaging in the learning as well as implementing what they learn.


ACs also assist in preparing your PAs to eventually take on VIP responsibilities. We recommend assigning dedicated individual PAs to each platform to develop expertise in delivery. Each platform is designed with individual SMB needs, budget, aggressiveness, ability, coachability, and accountability in mind.

We'll even help you launch your Profit Advisory Services offerings through a live event held for small-to-medium size business owners in your local market.

1. Online Business Academy


This is an online, "do-it-yourself" option for smaller budgets or owners that simply need to know "what to do" and can handle implementation primarily on their own. This is fundamental "instruction-based" business education preparing the business to optimize and then scale. This includes our 52-week Virtual Master of Business Administration certification (non-accredited).


Owners receive one video lesson weekly (to avoid overwhelm) via email detailing a specific actionable tactic or proven idea to immediately begin growing profit while setting up each aspect of the client's business for exponential growth. 


They'll also be invited to attend weekly group coaching sessions online that we do for you so clients can better understand how to execute what they learn. We've learned that one lesson per week is about all business owners working "in" their business can handle. The academy is available online 24/7/365 & contains training, templates, case studies... everything needed to succeed.

Weekly group coaching is administered for you by one of our Senior Staff Coaches and is held twice each Tuesday at 9AM & 3PM local time.

2. Live or Virtual Mastermind & Group Coaching Series


Many business owners want more out of business... including a more robust work-life balance. They desire not just answers, but the experience of camaraderie in working with peers in a setting that can leverage the group to solve their business problems. 



We have already prepared the lessons, scripts, group facilitation instruction, homework, & even automated email reminders as well as software to know who's engaging and who isn't.


Our lessons & discussions can be modified to accommodate any scheduling needs and you can upload your own content to our templates to maintain a consistent look & feel for recognition.

Group Coaching and Mastermind groups can be facilitated completely online or in live event settings locally.  It's up to you to offer one or both to maximize opportunities.


3. One-on-One VIP Coaching


This is exclusively for those business owners looking to grow share, not simply survive. Those wanting (or needing) more prolific guidance and personal involvement of a professional Profit Advisor with the expertise owners lack on their own.


This is a lucrative, in-demand business that most of your small business owners don't know is available... much less affordable.


This is also the most "hands-on" involvement with clients. In this scenario, your PAs become an "insider"... an integral part of the clients' business... in some cases, even their professional goals.


This is moving a business owner from simply "doing business" to guiding them to an end-goal... an increase in business valuation, a succession plan, & eventual sale for a comfortable retirement.

When clients see you always have their best interests in mind and not simply trying to sell them something, the change in the relationship and level of trust is quite palpable.

Ten years and over $2 million in development

Leading-Edge Tools

Our proprietary Profit Acceleration Software does 95% of the work for you. It's the closing tool with all the questions that make you sound intuitive, experienced, and insightful built into the software. If you can read, you can perform an in-depth client Profit Review interview and analyze 12 primary business categories in the Jumpstart 12, and up to 50 "deep dive" categories.


The Profit Review does all the heavy lifting for you and is designed to guide the prospect to the only logical conclusion - sign up for guidance they'll clearly see they need and you deliver. Once the prospect see's the projections BEFORE they purchase, the closing is simple; We merely ask, "Would you like our help with this?"

Then, a click of the mouse builds a 20-25-page customized Roadmap based on the client's input. This isn't some boilerplate gimmick. Our software took ten years and over $2 million to develop the 497 million weighted algorithmic sequences it processes just for your clients' exclusive use.  We'll even show you the "mind-map" used to create it. Your clients will be truly impressed at the thoroughness of detail, comprehensiveness, logic, and professionalism.

What to do, when to do it, and in the correct order!

Client Customized Roadmap

Even though your new Roadmap compiles in just minutes, when you make an appointment to come back in a few days with a 20-25 page report complete with Calendared Implementation Guidance, a prioritized week-by-week Tactical Timetable, projected revenue, profit, and ROI metrics, your prospect will be blown away!


They'll think you put days of thought into their custom Roadmap and will be excited to see the 100%, 200%, 300%, 500%... even 1,000% or more return on their investment that was developed using THEIR numbers. So, there's no "pie-in-sky", "if-all-the-planets-align", or "best-case-scenarios" here, These growth percentages are typical of what we see occurring every day.

Book an Advisory Services overview consultation today!

Have a question? We’re here to help. Send us a message and we’ll be in touch.

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