Data-Driven Expertise
Profit Advisors
Advanced Marketing
About Us
Who We Are
Buying more of what doesn't work isn't the answer
We know better. Buying more of what's already proven itself to be inconsistent and only marginally effective is just "smoke n mirrors". All they're doing by blaming the client is trying to preserve their own source of revenue... and they know it. If what they do happens to help their advertisers, well then, it's a win-win. But they're not interested in anything except their own survival. Probably can't blame them for that, but we can blame them for doing it at the expense of the clients' survivability!
You see, when they propose that you buy all their "stuff" (their station, their website, their digital plan, etc.) and calling it an integrated marketing plan, all it really amounts to is more money in their pocket and more blame to spread around due to more mediums to buy.
We don't work that way. Our marketing products are ALL data-driven and tied to those in-market that fit your best prospect profiles. When we set up our platforms, we knew it's always better to purchase an audience of 300,000 comprised of your best prospects and have their permission to contact them on your behalf, than to buy a generic audience of 300,000 "eyeballs" and hope for the best.
Get the perfect audience you need instead of the general audience they have!
Unlike our competitors, we provide the custom-built audience you need instead selling you the only the audience they have.
We agree that you need to be where your best prospects are and on the mediums they use. The difference is in audience composition, the connectivity to that audience, and relevance of the message itself. If you're message doesn't resonate with your prospects, well then, everything else doesn't really matter. When was the last time one of your local media reps spoke of audience composition, ROI, relevance, customer "hot buttons", cost-of-acquisition, point-of-diminishing-return, profitability, or anything YOU care about?
Can any local media company, advertising agency, or marketing shoppe provide their SMB clients with a time-proven, custom-built, step-by-step roadmap based on client input to a pre-determined and documented growth plan that's specific to each of 12-50 categories in that specific business complete with projected Return-on Investment all BEFORE the client spends a dime? We can... and we do. Every day.
Revenue feeds egos... Profit feeds families
Our company was established in 1992 through the evolution of our expertise interlaced with technology-infused and data-driven custom audiences. We evolved to provide the ultimate in messaging and connectivity to those most likely to purchase what you sell in the most cost-friendly way possible... period. We deliver the latest in technology to connect your message of relevance to BUYERS that are in-market for what you sell at the lowest possible cost with an eye on your profitability - and we always will.
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